Hager Group is a manufacturer of electrical installations in residential, commercial and industrial buildings based in Germany. The company, founded in 1955, is composed by 7 individual brands that within the Hager holding, provide products and services ranging from energy distribution and cable management to intelligent building automation and security systems. During the research phase of the project, my task was to learn as much as I could about the company's background, understand the types of visitors the showroom would have had, and define the ideal experience across the space for each of them. To accomplish this task, I helped organising and leading workshops with the Hager's project team, both remotely and at the company's headquarters in France.

The building where the showroom was going to be built had been an industrial factory until 1950s, so given the need for this space to be flexible, the association with a workshop, an ‘atelier’ in French, came up almost immediately. This metaphor inspired the architects to work on a rustic shell that could house a technological core and further extended to the creation of the ‘temoin’, a wooden remote that is set up at the entrance based on the guest’s job title, and used to show them relevant content in each touchpoint. As part of this phase, I led the creation of visuals for the various areas of the showroom including the external window, that was used to pitch the atelier’s concept to the client.